Principles of Web Designing are the four most important rules of web designing that ensure high CTR and user engagement from different target audiences. Web Designing in India is one of the most competitive aspects of Website and mobile app design. The users are bombarded with so many options and delightful experiences that it is very difficult to carve the principles of web designing method that fulfils all requirements of the user buying journey.

What does one mean by principles of web design in India as well as across the globe?

principles of web design refer to the designing of web applications & mobile applications, which covers several skills & disciplines while developing an application thoroughly. It mainly refers to the UX aspect rather than the developmental side of the application. There are several design principles & definitions available based on the content & application we are dealing with. However, there are certain principles & laws, regardless of the content, context, or portal (website, app, or any software), which are applicable.

Know about the four most crucial principles of web designingas per one of the leading web design and development companies in India

Facilitate the attainment of main actionable targets – Fitts Law

Fitts law states that the distance and size of a target element directly impacts the time it takes for a user to navigate to and interact with it. There should be optimum space between clickable elements to highlight the same point. For example: While designing for an E-commerce site, clickable icons must be in apt size & should have decent space between them for easy navigation. As a rule, the minimum clickable area for mobile designs should be 40 x 40 pixels.

Create Familiar SCenarios and Logic – Jakob’s Law


Jakob’s Law of the Internet User Experience. Users spend most of their time on other sites. This means that users prefer their site to work the same way as all the other sites they already know. Indeed for ease of working design should always reflect familiar & known scenario’s.

Limit the number of options users have – Hicks Law

Hicks law states that the more options are available to a person, the longer it will take for him or her to make a decision about which option is best. In other words, the law clearly states that remove or eliminate the clutter part while designing & have key aspects in place.

Make Small Chunks of Content


The law states: that in order to understand what someone is telling you, it is necessary for you to assume the person is being truthful, and then imagine what could be true about it. This law emphasizes more on planned design. Plan content into appropriate sections in a desirable way such that the user is not confused when he is accessing it.
Above shared are some of the Globally expected design laws & principles that must be followed for smart design. Be it a creative web design company or a web development company as a whole.