Those days are far gone when mobile apps were only exclusive to, major businesses. With the advent of digitalization, mobile apps have come up as an easy and less expensive channel to create a professional outlook and drive more sales for your company, irrespective of its size. As per Rescue Time, the typical individual spends roughly 3 hours and 15 minutes each day on their smartphone!
Given the era we live in, the digital world is allowing people to swiftly accept new technologies as businesses catch up and seek new methods to provide services. If you look around, you will see that several businesses have developed individual business apps by hiring a professional custom application development company. It is because user-friendly apps with interactive UI and UX allow them to expand the horizon of their business and explore newer markets.
Here, through this blog, we bring you the five prime benefits of having a mobile app for your business. Read on to avoid missing out on a huge opportunity to attract potential clients!
It helps in building brand awareness
One of the most important advantages of iOS or Android mobile applications for businesses is their ability to increase brand recognition while working in combination with other marketing efforts.
While conventional awareness advertising efforts struggle to bring eyeballs to your brand, a mobile app puts your brand front and center on your potential customers’ mobile devices. You can be sure that after a person installs your app on their smartphone, they’ll see your brand several times throughout the day, especially if you have built-in features that facilitate interaction with your consumers on a regular basis.
It provides an added value to the customers
In the corporate sector, digital accessibility is possibly the most essential trend today, and mobile apps fit right in. Customers usually dislike having to phone your business to place an order. They prefer to place an order in a wink, with a tap of their finger. Also, they don’t want to have to email you to resolve a customer service issue. They want to be able to communicate with your customer success team right away using your app’s chat function.
When you combine all of these factors, you’ll see an increase in customer loyalty, which will help your company become their favorite brand. You can integrate your company’s loyalty program into the app if it exists. Customers can access your business and its numerous offers round the clock, irrespective of the location, make a purchase as well as initiate the payment- all through a single mobile application.
It helps increase customer engagement
There are a myriad of options for increasing client involvement with your company. Email marketing and social networking are tried and reliable methods, but none are as personalized or immediate as push notifications. It will bring your business to their notice whenever you bring a unique deal that you know your consumers will adore. You may also create automation that requests reviews or ratings anytime a consumer buys your goods and services in-app.
Developing an app for your business by an android app development company in Mumbai also helps you to give a more controlled and complete brand experience to your customers. Although a website essentially helps bring your product to your users’ screens, it’s all too simple for them to become sidetracked by the plethora of other tabs they have open. Mobile applications, on the other hand, provide for distraction-free surfing because users usually only see one app at a time.
It allows you to offer better customer service
According to research by Dimensional Research, “52 per cent of customers say they have added an extra purchase from a business following a favourable customer service experience.”
We all know how essential customer service is to a company’s success, and one of the most crucial components of customer service is valuing the client’s time by promptly responding to their queries.
Your company should be able to give all kinds of valuable customer service functionalities, such as in-app chat, call and contact buttons, simple instructions to your shops, RSVP features, and, of course, customer feedback choices, with the correct mobile app development. A custom mobile app development company can help you do all that and more!.
It increases your revenue!
Remember how we said users may enable location services with your mobile app? This feature is more than simply a tool to collect geographic information about your clients.
You may actually set up push alerts that only function when consumers are within easy reach of your shop to notify them of local deals. Targeted promotions like these increase foot traffic, which leads to an increase in sales.
Unlike sites, apps give your company more freedom to develop more comprehensive and frictionless shopping experiences—from locating items to making safe, simple payments. Also, customers are more willing to shop if there are reduced hurdles to the entrance. A feature-rich app would skyrocket your sales!
Money will flow wherever the customer goes, which is why big and small firms alike used to do all they could move their shops into shopping centers and other high-traffic areas. The golden era of malls, on the other hand, has been and is declining for some time, thanks to internet businesses.
Today, the relevance of mobile app development India is clear, as an increasing number of users seek to do tasks digitally. Businesses, on the other hand, are altering the way they operate. They understand the need to hire an app developer and begin reaping the advantages of mobile applications for businesses. If you haven’t yet boarded this bandwagon, now would be a good time to get on board before it’s too late!