Giving your small business an online presence means more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, a Facebook page and Twitter account. In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. Ignoring digital marketing means loosing growth of business. Digital marketing is important because it aligns with the way consumers make purchasing decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalised communication, reflecting the move away from mass marketing  

Brand Building

Brand building actually means building a potential customer’s trust in your company or product. Providing an online presence not only gives a customer access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, making a future sale more likely.  

Market Penetration And Expansion

Digital marketing allows your local business to sell more often to existing customers and reach additional customers. If you offer products and services for sale on your website, you give your customers a chance to buy on their own terms. You can improve customer retention by offering personalised accounts that include customer profiles, transaction histories and product recommendations. Plus, your local business may have the chance to reach new heights in national or global level if you are willing to ship products to customers outside the local market.  

Reach To Masses

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can use localisation services to ensure that your products are suitable for local markets and comply with local business regulations. Localisation services include translation and product modification to reflect local market differences.  

Cost Effective

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low. Cost effectiveness is one of the reason that digital marketing is growing at a faster rate.  

24*7 Accessibility

The Internet never sleeps, and every portal you offer online gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.  

Customer Expectations

The increased use of internet in the early 21st century means that people not only have access to significant levels of information but they expect that it is readily available. Customers often research companies and product options online, this helps customers to compare the product of different companies. With help of digital marketing business can offer the convenience of instant information and still fulfill demand for product quickly.  

Convenience

Digital marketing enables you to be open for business round the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.  

Competitive Necessity

Doing what your competitors do is not always necessary or even wise. However, one important reason you need a website is to stay on par competitively. Since many customers rely on search engines to find products or services, you need a website to have a chance to show up among their search results. If you don’t have a website, you give your competitors the advantage of drawing new business from new customers who might have preferred your products and services had you publicised them better.